A website engineered to convert. Backed by data to keep improving.
Most websites are built once and forgotten. I build sites designed around conversion from day one, then use real analytics to keep making them work harder every month.
Why work with me instead of an agency?
Agencies will give you a junior account manager, a six-week timeline, and a bill that keeps growing. I'll give you my personal number and a site that's actually built to convert.
- You talk to me directly. Not a ticket queue, not a project coordinator.
- My day job is optimizing conversion funnels. I do this seriously.
- Most sites go live in 1-2 weeks, not 2-3 months.
- I'm local. Northeast Ohio, not an overseas shop.
- Flat pricing. I quote upfront. No hourly billing surprises.
100%
Custom. No shared templates.
24/7
Hosting & uptime monitoring
1
Point of contact (me)
NE
Ohio local, not outsourced
What I do well.
Five services. Analytics and marketing baked in, not bolted on.
Custom Website Design
Built from scratch for your business, engineered to convert. Not a theme, not a page builder. Fast, mobile-ready, and structured around getting people to take action.
Analytics & Reporting
Every client gets a monthly Growth Dashboard: where your traffic comes from, what's working, what isn't, and what to do about it. Not raw numbers. Actual answers.
Search Engine Optimization
When someone nearby searches for what you do, you should come up. I build SEO in from the start and keep improving it over time, not just check a box at launch.
Online Advertising
Google and Facebook ads managed for ROI, not impressions. I set up tracking so you know exactly what your ad spend is returning, and adjust until the numbers make sense.
Email Marketing
A simple, consistent email to your customer list is one of the highest-return things a small business can do. I set it up, write it, and send it. You just show up.
I also help with Google Business Profile setup, email marketing basics, and social media when clients need it. Just ask.
Selected work.
A few examples of what I build and how I track it.
Finder Locating
Underground utility locating, serving Northeast Ohio since 1994. Built to rank for local locating searches and route calls straight to the field, with tracking on every contact path.
Jenn's Home Cleaning
Residential cleaning. Went from a Facebook page and nothing else to a real site with analytics, so she can see which neighborhoods her clients actually come from.
The background that makes this different.
My day job is data analytics. I manage a team at a large insurance company that focuses specifically on customer conversion funnels: why people start an application and don't finish it, what gets them to the next step, and how you measure whether any of it is working.
I bring that exact same thinking to small business marketing. Not "make it look nice." Make it convert, then prove it with numbers. A pretty website that nobody fills out a form on is just an expensive brochure. The data tells you why, and then you fix it.
I started Ayers Digital because most small businesses around here get handed a website and never hear from that person again. You deserve to know whether your site is actually doing anything. I build the site, set up the tracking, and send you a real report every month showing what's working and what needs to change. I use modern tools, including AI, to work faster than a typical agency, which means lower costs and quicker turnaround for you. But the strategy, the judgment, and the results are mine.
How it works.
Three steps. No jargon, no runaround.
Get in Touch
Use the form below or just call/text me. Tell me what you do, what's not working, and what you're hoping for. No prep needed.
We Figure Out a Plan
I'll put together a proposal with a clear scope and a flat price. No hourly billing, no surprise invoices, no upsell pressure.
It Goes Live
Most sites are live within 1-2 weeks of kickoff. I build it, you review it, we launch. I stay available after. This isn't a handoff. Your site is my ongoing responsibility.
Most web designers disappear after launch. I don't.
The website is the starting point, not the finish line. Launch day is when you find out if it actually works.
Month 1: You go live.
Site launches. Analytics tracking is set up. Baseline data starts collecting immediately.
Every month after: You get a report.
A plain-English Growth Dashboard showing traffic, where it came from, what people did, and what I'm changing based on that.
The site keeps improving.
SEO, ads, content — everything gets adjusted based on real data, not gut feeling. You see the numbers. You see the reasoning.
From actual clients.
Real businesses. Real results.
"Laura built my site and then actually showed me the numbers. Who's finding it, what they're searching, where they drop off. I've never had anyone explain that stuff to me before. My phone rings more and I know exactly why."
Mike A.
Underground Utility Locating
"I had a Facebook page and nothing else. Laura built me a real website and set up tracking so I could see where my new clients were coming from. Within a few months I knew which neighborhoods were converting and could focus my ads there. I've added several regulars I wouldn't have found otherwise."
Jenn L.
House Cleaning Services
"Most web people hand you a site and disappear. Laura sends me a monthly report that actually makes sense. Organic traffic is up, cost per lead is down, and she spotted that our water heater page could be pulling harder, rewrote it, and the calls from that page picked up noticeably within the month."
Dave R.
HVAC & Plumbing
Ready to have a site that actually does something?
Fill out the form or reach me directly. I respond fast. No automated replies, no calendar scheduling links. Just me.
Send a Message
Where I work.
I meet clients in person across Summit, Cuyahoga, Stark, Portage, and Medina counties — covering Cleveland, Akron, and Canton and the communities around them, including Hudson, Stow, Cuyahoga Falls, Twinsburg, Aurora, Macedonia, Kent, Solon, Independence, Strongsville, Fairlawn, North Canton, and Massillon. Everything after the first meeting works remotely, so if you're based anywhere else in the US, I can still work with you.